 | | | Photo provided | | | | | | As soon as Carrie La Shell, owner of Lafayette Beauty, learned of the devastation of the Camp Fire, she went into action. The first step was her own pledge of $5,000 worth of shampoo, soap, lotions, cosmetics and more. Later her landlord joined in with a matching $5,000 donation. La Shell quickly reached out to her beauty store community to collect $25,000 worth of sundries, gift cards, blankets and pillows, reading glasses, and first aid kits. "The thought of people sleeping in a Walmart parking lot in the cold with nothing was heartbreaking, and I wanted to do something to help," she explained. The response in donations was so overwhelming that La Shell had to rent a U-Haul truck to deliver the goods. What a beautiful way to wrap up 2018.
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Lamorinda Weekly, Moraga CA